哲学论文代写精选：“Specific methods to motivate employees”，这篇论文主要讲述了员工绩效对于企业发展的重要性。文章指出，企业的鼓励可以大大提升员工的绩效，进而提升员工的生产力，而这同时也是企业进步和发展的关键所在。本哲学论文代写由51due整理，供大家参考阅览。
Motivation is one of the key factors that affect the productivity of an employee. An employee's motivation plays a key role in producing greater outputs from the employee. It has been seen that uninspired employees are usually less productive as they become apt to complacency. The lack of motivation also leads to a decline in morale and discouragement which ultimately results in lower performance of the employee (Motivation).
It has been seen that employees usually need something extra apart from their basic salary in order to get motivated. This extra is usually in the form of bonuses given to the employees which helps the in making the employee realize that his hard work is being recognized by the organization. These feelings usually increase the urge within the employee to perform better as better performance may lead him better incentives and bonuses.
Although it is important for a manager to give bonuses but allocation of resources is not always an easy task for the manager. It is one of the most complex decisions as identifying the best out of many good performers is quite difficult as employees have to be given different bonuses which are usually on the basis of their performance. It is also important for the manager to keep in mind the budget of the company while allocating bonuses as allocation of bonuses should be done within the budget as excessive money allotted to bonuses may lead to decline in the total value of the organization.
Value Driven and Performance Driven Organizations:
In the book 'Authenticated Leadership' author Bill George has said that the biggest challenge for businesses today is to create a culture that is performance driven and value centered as performance and values form a very important part of business today. It can also be said that businesses today run on these two basic terms. Value driven generally means dealing with the current scenario and it deals with the values of employees and clients. As the clients and employees are the people responsible for success or failure of the company it is important not to hurt their values as it may lead to loss of client or a skilled employee for an organization.
Performance driven means that performance is the most important criteria to judge any entity related to an organization or organization as a whole. A performance driven company usually has fixed and clear goals. The activities of a performance usually are well planned to achieve the goals of the organization. In a performance driven organization bonuses and incentives are based on the performance of employees.
Bonuses as Motivating Factors:
Bonus given to an employee may make him feel that his worth is understood by the organization and gives him a feeling of belongingness to the organization. Bonuses are also a method to make the employee feel that the profits that the organization is making due to his contributions are shared with him. Such feelings in the minds of the employees motivate them to work harder for the organization as they feel that the organization belongs to them and higher profits to the organization will lead to higher benefits for the employee.
Issues for managers in allocation of bonuses:
While allocating bonuses the managers of the organization have to deal with various issues. The issues can create problems for the organization if they are not handled with care. The allocation of bonuses is mainly done on the basis of performance so the first issue that affects the manager has to take care is to distinguish between the performances of different employees. Another issue s that the staff of the organization may feel that the decision taken by the manager was bias towards an employee so it is important for the manager to explain his views on the allocation of bonuses to different employees and why different amounts were given to different employees in other words the manager has to take the whole staff into confidence. Sometimes it is also possible that people with better communication skills and lower performance may present themselves as high performers in such cases also the manager has to work out the situation and ensure that the best performer is awarded as otherwise a wrong message will be passed to the employees of the organization. The manager also needs to make sure that the allocation of bonuses is not affected by the Wasta Connections of an employee.
Wasta is Arabic for connections, pull. Wasta connections usually play a key role in decisions taken in the Arabic organizations. Wasta was initially used by patrons to help their followers but now it has been exploited to seek money rewards and is commonly used in the Middle East. Wasta initially served the purpose of defusing tribal conflict in the past to acquiring economic benefits today (Wasta connections)
According to a poll done by Arab Archives Institute it was found that more than 87% of the respondent believed that Wasta should be eradicated from the society and considered it as a form of corruption. Another problem that was clear from the polls was that more than 90% agreed that they would be using it if it was not eradicated which shows the affect of Wasta on the Arabic society. (Research on Wasta By Arab Archives Institute). This high percentage is bound to impact all the organizations working in the organization as organizations usually adopt to the culture of the place where they operate and the acceptance of Wasta highly reduce their probability for becoming performance oriented because due to the existence of Wasta a non-deserving employee may get higher bonuses than a deserving employee.
Wasta has affected both private and public sector enterprises of the region and has been the cause of losses to many organizations in the region.
Wasta generally refers to mediation by a third party which leads to benefitting an individual. Some of the Wasta practices are considered legal in the Middle East whereas others are illegal under law in the region. Wasta practices are considered legal and include the services of real estate broker, attorney generals and accountants in the west (Description on Wasta).
Wasta usually leads to acceptance of a less skilled person on a job where a more skilled person could be employed does leading to loss for the organization as a less skilled person requires more training and is usually less efficient in terms of output hence the organization has to put in extra costs and gets lesser output. Moreover if Wasta is dominant while allocation of bonuses and incentives it gives a feeling to the other employees that they will not get awarded in the organization no matter whatever their performance be and as a result demoralize them and also affects the productivity of the employee in the long run.
From the study it is clear that bonuses form an important part of businesses today as highly serves the purpose of motivating employees and getting higher profits from them and also affects the net output given by the organization in the year. If the bonuses are distributed ethically they tend to act as promoters for the business but if they are distributed unethically and in a manner that questions the transparency of the distribution process then its impacts on the organization are usually negative as it leads to loss of confidence of the employee on the organization.
In today's highly competitive world the organizations have largely become performance oriented as high performers usually leaded to higher outputs for the organization and which in turn leads to a high growth rate for the organization but in the Arabic countries the practices such as the Wasta affect the organizations badly and usually lead to lower profits.
It is important for the companies working in the region to find ways to cope with all these practices in order to ensure a steady growth rate.
It is also important for the manager to allocate the bonuses properly after the complete analysis on the subject as any errors or misconceptions with lead to a feeling of misunderstanding in the minds of the employees and the values of the manager will be questioned even though the manager is not at fault with his values and is clear when it comes to his personal values.
It can be concluded that awarding bonuses are measures taken by organizations in order to revolutionize the growth of the company but they may have negative impacts if they are not properly distributed which creates importance to the role of the manager and it is the ability of the manager that finally results in the success or failure of the policies.
Affiliate Marketing is a popular method of promoting web business in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale)¡¨ (Affiliate Marketing, 2006).
According to Harwood (2005), It takes more than the affiliate just generating traffic to get paid. Most affiliate networks are run on an a CPS (cost-per-action) basis so the customer may have to make a purchase or sign up for a service. ¡§There are a number of affiliate network vendors, including TradeDoubler, DGM, Commission Junction, Affiliate Window and Affiliate Future, which sit between the advertiser and affiliate providing the underlying technology. This includes tracking and reporting on sales made through affiliate programs. The network also receives a commission on a CPA basis. The benefit of running an affiliate program is that it's a cost-efficient method of acquiring customers, while enabling smaller Web publishers to monetize their sites. The affiliates can be any size but they tend to be experts at online marketing and customer acquisition, particularly in the field of search engine marketing. Affiliates will optimize their sites and use paid search to gain traffic, which they then pass on to the merchant¡¨ (Harwood, 2005, p.24).
Affiliate E-Marketing Companies
Various large affiliate e-marketing companies like Commission Junction, LinkShare, and AssocTrac provide e-marketing and revenue potential for both online advertisers and publishers. Each company is summarized below.
Commission Junction. Commission Junction allows the bundling of several affiliate merchants through a central tracking system. Promotion of brand name products can be accomplished through text links, banner ads, and product links. The company also offers e-marketing tools to help increase sales and leads. The company offers a suite of marketing products and multi-channel online marketing solutions that assist advertisers in meeting their revenue goals. Advertisers only pay for successful responses and that means risk is low. Advertisers can also increase or decrease their pay rates. Publishers make money by placing on their site, which are used to maximize revenue.
LinkShare provides a web-based suite of tools and services and a pay for performance program. Linkshare provides access to a large number of advertisers who offer programs to affiliates. Advertisers also have access to a large group of publishers who are looking for affiliate marketing opportunities. Advertisers make money by selling services and products. Publishers make money through site traffic and the promotion of advertisers. Advertisers pay publishers a commission in exchange leads and sales as a result of these promotions.
AssocTrac is an affiliate management solution that enables online businesses to start and run their own affiliate program. The program allows advertisers an easy way to mange thousands of affiliates. Most tasks are automated. Affiliates can have personalized admin pages. User-based cookies are used to give affiliates credit for future purchase. In addition, publishers can make money with a tiered- based program, which allows them to grow their affiliate programs more rapidly.
Kitguy.com offers visitors access to hundreds of do-it-yourself project kits and plans like dollhouses, desks, sailboats, etc. Instead of looking in the back of popular magazines for these kits ¡V they all can now be found in one easy place. Kitguy uses affiliate programs link the visitor to manufactures¡| kits, plan, and other products. According to Rosalik, ¡§At KitGuy, I offer the core service - all kinds of information and links to all kinds of kit manufacturer website ¡Vbundled with links to many related products and services like tools, supplies, home decorating, etc. If, for example, KitGuy can get over $6 - on the average - from one out of 100 visitors (¡§visitor-to-sales conversion rate¡¨) - then KitGuy can drive millions of visitors to the site at 5 cents per visit - or a cost of $5 per 100!¡¨ (R. Rosalik, EBUS 520 lecture, January 23, 2006).
Kitguy.com and similar websites shows that affiliate marketing is significant as to how commerce occurs on the Internet. There are now many merchants who use affiliate marketing to grow their business. The e-business model shows that commerce is more than just transactions but visitor behavior.
Improvement Strategies Sometimes just adding a links to affiliates is not enough the generate revenue.
Other methods, such as the ones listed below, might be used to improve affiliate programs and generate additional revenue (¡§Improving Affiliate Program Performance¡¨, 2006).
1.Add additional links. Visitors need easy access to programs. Many times the link is only added to one page on the site. Increase the chance of visitors clicking on the link by making it more accessible. This strategy will improve the chance that the visitor will notice the link and click on it. The more the visitor sees the link, the more the visitor may take notice.
2.Target the audience. Success begins by ensuring the website is promoting services or products in tune with the visitors wants and interests. If visitors are not interested, it will be hard to promote the product. Affiliate programs promoted on the site should be in line with this strategy.
3.Make recommendations. Provide personal recommendations to improve affiliate program success rate. This will help visitors trust the site offerings give them confidence in the product or service. Feedback should be honest to ensure trust and may lead to customers making recommending website to friends which in turn will improve affiliate program success rate.
4.Banners ads. Adding descriptions of links and banners will improve the success of the affiliate program. This way customers know a little about the banner before they click it. Visitors see tons of advertising all the time on the Internet and adding a brief description may improve the chance that the visitor clicks on the banner.
5.Provide valuable information. Websites need a way to funnel visitors to affiliate programs. Add daily updates to the site, newsletters, interactive content, or add direct links to services or products into articles written for the site. This strategy will increase the odds visitors will utilize affiliate programs on the website.
Business models can be implemented in many ways. The business design must be constantly reevaluated to make sure it is in line with its customers¡| priorities. Companies can do this by listening and evaluating the needs of its customers, establishing brand recognition and analyzing its e-business strategy.
英国research paper代写精选：“许可营销的实际应用”，这篇论文主要介绍了一种新型的营销方法——许可营销，也就是permission marketing。文章指出，许可营销指的是，企业在推广其产品或服务的时候，事先征得顾客的“许可”，并在得到潜在的顾客许可之后，通过E-mail的方式向顾客发送产品/服务信息，因此，许可营销也称为许可E-mail营销。本research paper代写由51due整理，供大家参考阅览。
Godin presents Permission Marketing as a solution to what he terms the 'Attention Crisis' marketing professionals face today. Although technology has created many new mediums that can be utilized to market products, it has also immensely increased the number of outlets vying for our attention. Compared to years ago when there were only a handful of networks and a small number of newspapers and periodicals, today we can select from 282 channels and more. The large number of choices imposed on a finite quantity of time means that consumers are willing to spend less and less time paying attention to marketing.
Technology has also allowed customers to steadily increased their standards to expect the highest quality product no matter what they purchase. This means that consumers no longer have to invest nearly as much time investigating what products will meet their needs because all are expected to.
Current methods of marketing, Godin shows, involve breaking through the clutter to try and gain the customer's attention for a short period of time. 'Interruption Marketing' breaks into your dinner in the form of a cold call or occupies the space right after a TV writer cleverly markets his own show and entices you to continue watching it with a cliffhanger. Commercials become ever more glamorous and expensive to produce because there are so many different products, solutions to problems, competing for the finite resource of time. The only problem is that the more consumers are marketed to, the less they pay attention to it on the whole.
Permission marketing takes into account the value that consumers place on their time in concentrating on reaching the customer with a message that is anticipated, personal, and relevant. Anticipated, because the customer has 'volunteered' to be marketed to and looks forward to your contact. The message should be personal, catering to the individual. In order not to waste the consumer's time it should be something they are interested in.
Once you have gained their permission, it is important to continue to cultivate that permission and relationship. As the customer grants you more information, it should be used to develop a message that is even more personal and relevant to their needs. This, in a sense, binds the customer to you because you are meeting their needs and presenting yourself as a path of least resistance towards fulfillment of their needs. The end goal, of course, being to turn these consumers in to long-term profitable customers.
In order to implement Permission Marketing, you must first interrupt the customer and convince him to volunteer to be marketed to. This is done with an incentive. The incentive can take many forms, but it must be obvious and clearly delivered. Once the consumer volunteers, you offer them a curriculum of value and information over time. During the process, the incentive must be reinforced to ensure that the consumer's attention is maintained. Throughout the process, the goal is to increase the level of permission and to leverage that into a valuable relationship for both parties.
Again, technology plays a part in that it has allowed Permission Marketing to be cost effective. Because we can now cheaply, efficiently, and effectively gather and sort information about consumers, we can craft a message that is more personalized and perceived as a greater value because it is relevant to the problems they are trying to solve.
In addition, because the World Wine Web presents a medium upon which the delivery of these messages is free, we can present these messages to consumers with increased frequency. This increases the success rate once again because we have used the permission that was granted to us to advance the level of information and value add we present to the customer.
In reading this book, it didn't speak to me on the level of the text of Levitt. It almost seems as what is being presented is a workaround for the attention crisis. Permission Marketing does effectively utilize technology to present a relevant and personal message, but in order to get to that point you must first interrupt the customer and get them to pay attention.
I did appreciate Godin's recognition of the value people place on their time. I use myself as an example in that every day I go trough life expecting that new products and solutions are being created to meet my needs, as well as knowing that major factors involved in almost all buying decisions I make are convenience and timesavings. I recently bought a refrigerator with an icemaker. Not only was the icemaker important to me because I would always have ice ready, but that I wouldn't have to fill ice trays anymore or use a filtering pitcher for water. I bought it from Nebraska Furniture Mart because I felt their prices were comparable, knew their products were of good quality, and more importantly would deliver and install the refrigerator complete with connecting the pipes. I was capable of making the connection myself, but certainly enjoyed spending the time watching TV while the workmen did the installation.
The Attention Crisis is most certainly a reality. I can say with complete honesty that I never watch a commercial that hasn't previously entertained me by accidentally gaining my attention. Even then, I watch for entertainment value, not paying much attention at all to what is being marketed. I have determined that I can flip through all the channels at my disposal and locate a better alternative to what I'm watching, if it exists, all in the time it take for a standard commercial block.
Godin presents, at its basest level, a customer focus theory similar to that of Levitt. He uses an incentive to get the customer to agree to give you their attention so you can demonstrate to them how you have focused your efforts to meet their particular needs. The permission they give you allows you to collect more and more information about them to be used in the creation and marketing of products.
The only real problem that I have with Godin is that he prophetically warns of the death of mass media and interruption marketing, but points to it as the entry point to permission marketing.
I have noticed, even at Ameritrade, that we are beginning to focus more of our promotion and marketing efforts towards affinity and incentive programs. As a manager in Product Development, our mantra is to continually create products that add value to the customer and assist in capturing a larger share of wallet.
I've been working on a project for about the last 2 months involving our relationship with NetBank. All Ameritrade applicants that agree to open, and eventually fund a NetBank Checking account with $40, receive a $50 bonus (read incentive). In return for access to our applicants, NetBank is offering brokerage services to all of their accountholders through our subsidiary AmeriVest. In addition, NetBank will also sweep idle cash balances of all AmeriVest Accounts into interest bearing money market accounts. I wasn't a real fan of this deal because we give NetBank access to a customer base nearly ten times the size of their own. My confidence in our marketing team was restored when I spoke with some of them and found that the reason we agreed to work with them is that of their accountholders, more than 60% invest online and have investment balances over $50,000. By offering the added value and convenience of low commissions as well as the investment of idle cash, we hope to capitalize on the permission they have granted and turn them into long term customers.
英国research paper代写精选：“商品与消费者之间的针对性关联”，这篇论文主要介绍了商品与消费者之间的针对性联系。文章以汽车和顾客特征搭配的案例为例，分析了个性化营销的概念，并指出了建立消费者个人数据库和信息档案的重要性，以及其对于企业了解市场动向和顾客需求的必要性。本research paper代写由51due整理，供大家参考阅览。
The five cars that were chosen included the following: A Ford pickup truck, a Buick sedan, a Toyota minivan, a Porsche 9-11 Turbo, and a Mercedes BenzClass. The individuals' personalities varied by gender, age, manner of dress, and other distinctiveness. They consisted of a twenty-one year old, white female; a thirty-four year old black male; and a fifty-two year old Hispanic male. These three individuals, ranging from various demographics were asked to match each of the five people in the personality groups with one of the five cars that described his/her personality most accurately. After analyzing the results of the individuals' answers, many strong consistencies were present in their responses.
All three respondents perceive the Mercedes BenzClass as being an extra ordinary car and the second most expensive out of the whole group. The price range of this vehicle is estimated to be around $32,000- $100,000. They view the Mercedes Benz as a sophisticated car that would be best suited for individuals of age thirty and up who have successful careers. These respondents also associate people who look wealthy and classy with the Mercedes. They match the Asian woman with this car because she looks very trendy and sophisticated. One respondent mentions that she had always pictured Asian women driving luxury cars and never thought to wonder why, until now.
The next car that is analyzed is the Toyota minivan. This van is perceived as being a typical family vehicle. The price of the Toyota minivan ranges from $25,000- $38,000. Interestingly, the respondents combine family mom's wit When Carlos, the 52year old Hispanic male, is presented the photo of the 'soccer mom' he immediately matches her with the minivan. He states, 'Everyone knows that soccer moms drive minivans since they have children and carpools to tend to'. He also explains that minivans are considered safe cars which would be a priority for a mother. Also, this woman is dressed like a typical mom.
The Porsche 911 Turbo is perceived as being both a fun and serious car. All three of the respondents associate members of the adventurous group with this unique car. The price of this car ranges from $95,000- $120,000. According to the respondents, the Porsche 911 Turbo may be associated with professionals or careeroriented people who also love to go out and enjoy the night life. It is viewed as being a classy yet fun and outgoing car. The thirtyfour year old black male states that the male model would more likely drive the Porsche because he looks like he is 'about business and fun at the same time.' Carlos also matches the well dressed Caucasian male with the Porsche because he fits 'the type'. More specifically, he explains that the male figure is dressed in expensive clothing and that most individuals who are well dressed and wealthy tend to purchase these types of luxury cars. Meghan, the twentyone year old white female, pairs the 'fairly young European male' with the Porsche as well stating that since he is dressed in high fashion and a three piece designer suit he has enough money to afford it.
The next car that is selected is the Buick, an affordable and reliable car, a car that would most likely be driven by a senior citizen or a retired elderly person. The price range of this car is $26,000 - $35,000. Carlos places the el;how she is dressed. The respondent is identify that she is a calm individual who wants to feel safe and protected. James, the thirtyfour year old black male, believes that neither of the other figures presented could be associated with a Buick. Meghan adds the fact that it's a recognized stereotype that a Buick is known for its older models and popularity within the age group of sixty to sixty-five.
Finally, the Ford pickup truck was identified with the 'cowboy'. The price of this truck ranges from $27,000- $36,000. It is viewed as a car that is driven by those who are in the construction business or work in farming within rural areas. In fact, Meghan matches the 'cowboy' with the truck for the sole reason that he looks like a cowboy from Midwest. She associates a cowboy with an individual works on a ranch or a rodeo. Carlos adds that most cowboys and southerners prefer pick-up trucks because it is convenient for them to store their farming gear and various tools. James describes the cowboy as a rugged, western, middle-aged man. He also identifies the cowboy with the pickup truck for similar reasons.
After evaluating our information, we came to a conclusion that there were many consistencies amongst the responses. These consistencies help marketers learn about the product or service which they are advertising. All of our responses were constant. Every one of our interviewees placed the picture of the elderly woman with the Buick because the car is old fashioned and cheap. They associated elderly people with older model cars. The soccer mom was placed with the mini van because the mini van is a big, durable and reliable car which the mother is able to use for her groceries and carpools. It has plenty of room for the kids, dog, food and anything else that she may want to place in there. The cowboy was associated with the pick up truck because it's rugged and provides ample space for their belongings. Cowboys work on farms or ranches where owning a pick up truck is very convenient. Also, cowboys are from the south where there is more off road terrain.
A pickup truck provides the cowboy with space for his equipment, building material and more towing capacity. The Porsche and the young attractive male were placed together by all of our interviewees because of their extremely similar characteristics. Both the car and the man are attractive, sleek, exotic and striking. The CClass Mercedes Benz and the Asian woman were constantly associated with each other. The Mercedes Benz represents class. Many respondents associated wealth, status, careers, and fun with this vehicle as well as the girl. Sophisticated yet affordable, the CClass is a smart buy with great safety features and is a good combination with a young girl. All of this information can be extremely helpful for marketers because it can be linked to their promotional message. The interviewees placed members of different groups with these cars which can lead a marketer to focus more on the target market because it can be extremely expensive and time consuming to target several different segments.
An individual's personality is comprised of a combination of factors. These factors are specific attributes that characterize individual differences. Based on the belief that personality is the unique and distinctive attributes of a person that distinguish one from someone else, marketers believe that personalities ultimately result in the purchasing of specific products. Although no two individuals are exactly alike, many individuals may have similar personality traits; therefore, enabling marketers to separate consumers into segments.
Researchers believe that personality plays a significant role in the purchasing of certain products. By analyzing an individual's traits, marketers may determine whether a consumer would prefer and/or purchase a Mercedes Benz results provided validity to the Freudian Theory and Product Personality. The respondents of this particular study considered the individuals' appearance and possessions when connecting them to the assortment of vehicles.