英国research paper代写精选:“商品与消费者之间的针对性关联”,这篇论文主要介绍了商品与消费者之间的针对性联系。文章以汽车和顾客特征搭配的案例为例,分析了个性化营销的概念,并指出了建立消费者个人数据库和信息档案的重要性,以及其对于企业了解市场动向和顾客需求的必要性。本research paper代写由51due整理,供大家参考阅览。
英国research paper代写精选: The five cars that were chosen included the following: A Ford pickup truck, a Buick sedan, a Toyota minivan, a Porsche 9-11 Turbo, and a Mercedes BenzClass. The individuals' personalities varied by gender, age, manner of dress, and other distinctiveness. They consisted of a twenty-one year old, white female; a thirty-four year old black male; and a fifty-two year old Hispanic male. These three individuals, ranging from various demographics were asked to match each of the five people in the personality groups with one of the five cars that described his/her personality most accurately. After analyzing the results of the individuals' answers, many strong consistencies were present in their responses. All three respondents perceive the Mercedes BenzClass as being an extra ordinary car and the second most expensive out of the whole group. The price range of this vehicle is estimated to be around $32,000- $100,000. They view the Mercedes Benz as a sophisticated car that would be best suited for individuals of age thirty and up who have successful careers. These respondents also associate people who look wealthy and classy with the Mercedes. They match the Asian woman with this car because she looks very trendy and sophisticated. One respondent mentions that she had always pictured Asian women driving luxury cars and never thought to wonder why, until now. The next car that is analyzed is the Toyota minivan. This van is perceived as being a typical family vehicle. The price of the Toyota minivan ranges from $25,000- $38,000. Interestingly, the respondents combine family mom's wit When Carlos, the 52year old Hispanic male, is presented the photo of the 'soccer mom' he immediately matches her with the minivan. He states, 'Everyone knows that soccer moms drive minivans since they have children and carpools to tend to'. He also explains that minivans are considered safe cars which would be a priority for a mother. Also, this woman is dressed like a typical mom. The Porsche 911 Turbo is perceived as being both a fun and serious car. All three of the respondents associate members of the adventurous group with this unique car. The price of this car ranges from $95,000- $120,000. According to the respondents, the Porsche 911 Turbo may be associated with professionals or careeroriented people who also love to go out and enjoy the night life. It is viewed as being a classy yet fun and outgoing car. The thirtyfour year old black male states that the male model would more likely drive the Porsche because he looks like he is 'about business and fun at the same time.' Carlos also matches the well dressed Caucasian male with the Porsche because he fits 'the type'. More specifically, he explains that the male figure is dressed in expensive clothing and that most individuals who are well dressed and wealthy tend to purchase these types of luxury cars. Meghan, the twentyone year old white female, pairs the 'fairly young European male' with the Porsche as well stating that since he is dressed in high fashion and a three piece designer suit he has enough money to afford it. The next car that is selected is the Buick, an affordable and reliable car, a car that would most likely be driven by a senior citizen or a retired elderly person. The price range of this car is $26,000 - $35,000. Carlos places the el;how she is dressed. The respondent is identify that she is a calm individual who wants to feel safe and protected. James, the thirtyfour year old black male, believes that neither of the other figures presented could be associated with a Buick. Meghan adds the fact that it's a recognized stereotype that a Buick is known for its older models and popularity within the age group of sixty to sixty-five. Finally, the Ford pickup truck was identified with the 'cowboy'. The price of this truck ranges from $27,000- $36,000. It is viewed as a car that is driven by those who are in the construction business or work in farming within rural areas. In fact, Meghan matches the 'cowboy' with the truck for the sole reason that he looks like a cowboy from Midwest. She associates a cowboy with an individual works on a ranch or a rodeo. Carlos adds that most cowboys and southerners prefer pick-up trucks because it is convenient for them to store their farming gear and various tools. James describes the cowboy as a rugged, western, middle-aged man. He also identifies the cowboy with the pickup truck for similar reasons. After evaluating our information, we came to a conclusion that there were many consistencies amongst the responses. These consistencies help marketers learn about the product or service which they are advertising. All of our responses were constant. Every one of our interviewees placed the picture of the elderly woman with the Buick because the car is old fashioned and cheap. They associated elderly people with older model cars. The soccer mom was placed with the mini van because the mini van is a big, durable and reliable car which the mother is able to use for her groceries and carpools. It has plenty of room for the kids, dog, food and anything else that she may want to place in there. The cowboy was associated with the pick up truck because it's rugged and provides ample space for their belongings. Cowboys work on farms or ranches where owning a pick up truck is very convenient. Also, cowboys are from the south where there is more off road terrain. A pickup truck provides the cowboy with space for his equipment, building material and more towing capacity. The Porsche and the young attractive male were placed together by all of our interviewees because of their extremely similar characteristics. Both the car and the man are attractive, sleek, exotic and striking. The CClass Mercedes Benz and the Asian woman were constantly associated with each other. The Mercedes Benz represents class. Many respondents associated wealth, status, careers, and fun with this vehicle as well as the girl. Sophisticated yet affordable, the CClass is a smart buy with great safety features and is a good combination with a young girl. All of this information can be extremely helpful for marketers because it can be linked to their promotional message. The interviewees placed members of different groups with these cars which can lead a marketer to focus more on the target market because it can be extremely expensive and time consuming to target several different segments. An individual's personality is comprised of a combination of factors. These factors are specific attributes that characterize individual differences. Based on the belief that personality is the unique and distinctive attributes of a person that distinguish one from someone else, marketers believe that personalities ultimately result in the purchasing of specific products. Although no two individuals are exactly alike, many individuals may have similar personality traits; therefore, enabling marketers to separate consumers into segments. Researchers believe that personality plays a significant role in the purchasing of certain products. By analyzing an individual's traits, marketers may determine whether a consumer would prefer and/or purchase a Mercedes Benz results provided validity to the Freudian Theory and Product Personality. The respondents of this particular study considered the individuals' appearance and possessions when connecting them to the assortment of vehicles. 51Due作为专业的留学教育辅导机构,专业辅导哲学论文代写、research paper代写,自2004年至今,坚持以学生为中心,全天候服务,为海外留学生完成了数万篇assignment代写、essay代写、report代写、stat代写等论文,以优质的英国代写服务赢得留学生的信赖,如有心理学essay代写需求,欢迎咨询51Due哦。
0 Comments
Leave a Reply. |
Author51Due是一家以海外中国留学生创业团队为主导,总部设在美国纽约的留学教育咨询机构,同时也是海外拥有强大综合教员实力的论文代写机构。主要业务包括海外课业咨询,提供Essay代写与辅导,Paper代写与辅导,Report代写与辅导,Assignment代写与辅导,论文代写,论文修改,计算机编程代写,同时涵盖了Personal Statement代写等留学文书以及转学申请文书的代写,海外求学咨询与新留学生辅导等各个留学环节的专业咨询。 ArchivesCategories
全部
|