英国research paper代写精选:“The impact of marketing on products and services”,这篇论文主要讲述了营销对于产品和服务的影响及作用。文章指出,营销一直以来都是一种销售产品和服务的手段,因为它被认为是企业呈现自身产品的方式,因此,企业往往通过各种调查和分析来了解用户的需求,并利用自身资源来获取消费者群体的结构和思维。本research paper代写由51due整理,供大家参考阅览。
英国research paper代写精选: Marketing has always been a factor that decides the outcome of your product or service which a customer avails because it’s a factor which is known for its influence sometimes through big time advertisements and sometime through celebrities which holds influence in the market. Marketing is always another way to sell the product/service in the market as it is considered as how you present your product and how a common man perceives it. Therefore, companies tend to use their resources to get inside the structure and the thinking of the consumer groups through various surveys and understanding the demand pattern. Example: If market study of a cola drink show that a particular group of customer is influenced by a celebrity they will make sure to endorse him so that people could gain faith and prefer their product over their competitors. Marketing can be in any form such as through social media or advertisements or through offering the latest market trend to customers. Every food venture, industry and even a small scale business would be having its set of marketing strategies for different market segment, region area and even continent. These strategies are developed by understanding the type of the market, the purchasing power of people and the cost product of company. There is always a breakeven point in the mind of the service providers and as well how these companies choose to present and advertise them to the target market. It were the strategies that helped McDonald’s to almost conquer every part and corner of the earth with reaching out to 119 countries and across 35,000 various outlets. Instead of suffering losses and stiff competitions they still ought to be on the top of their chain. (Wikepedia, 2015) Reason: Having a good marketing muscle. The franchisees have to contribute at least 4 percent of their sales for advertising and marketing purposes which enable them to pool in a good fortune because they know the value of the marketing and the amount of business it creates. Every firm and organization have a goal to be achieved and similarly they also have a set of marketing objectives which have been pre decided, marketing strategies provides a direction and a path to these objectives and targets set by the firm. As on the first place these strategies have been developed according to the convenience of the consumers, therefore it becomes easy to connect the company’s goals to the marketing strategies. (ETRetail, 2015) Not only these marketing strategies provide directions for the marketing objectives but it also somehow helps in identifying the competitions that is going on in the market. Such identifications of the major competitions helps firm to offer an appropriately designed set of marketing mix which will be further beneficial as well as helpful in achieving the objectives of the company. If supposedly KFC starts providing coupons which offers a complimentary item with every time you visit jus to retain its market share so McDonalds will analyze its strategies and will come up with something more complimentary and hence identification of competition is completed. Marketing strategies have always been a factor which explains the functions of market segmentations. These strategies clearly explains about the set of people to be specifically targeted and those who require attention as well exclude the group of market that doesn’t require to be looked after so that there is no wastage of time and resources. Not only the market but it gives a view in brief about the requirement of people at that specific point of time. It analyses the needs and wants of the current market and as well it gives a hint over the preference of the market As we know that it is nearly impossible to predict the market as well as future of the company. If the market strategies are well planned it could be a help in understanding the dynamic nature of the market to some extent. It is not only a measure for market segmentation but as well is a factor seen as used for mitigating and avoiding the prevailing factors which could incur a loss to the company. There are always a set of alternative strategies kept prepared as a last resort in case there is a change in technology, product and services, taste of consumer or competitors strategies. Talking about identifying the customers, marketing strategies also highlights the competitive advantage a company is having on the basis of which it could differentiate the areas where they have edge over competitors and it as well is a source to identify strengths where they can enjoy the monopoly. These areas could be Corporate/Brand Image, product and service superiority and distribution network and if the marketing strategies of the firm are well designed and defined, it is helpful in generating a corporate image of the firm. It is also helpful in facilitating few of the organisation activities such as Organizing, directing, Staffing as well as short term planning. If a car manufacturer is going to produce an 8 seater family car affordable for middle class they will accordingly manage their staff, organize their working and carry out the production. Every market have a different approach to target their customers. It’s either through introducing your customers with something new to look upon which could be either a product or a service. These new set of introduction are a version and depiction of what the market demands and market wants which have been prepared accordingly to the demand pattern of the market. Example: To gain the trust of people of India and on other hand securing their brand the food giants in India have forfeited the use of pork and beef in their servings which are attracting a good amount of abroad such as Burger King is established for its beef burgers but coming to India they have replaced it with chicken. (ICMR, 2010) The second method is through the sources inside market or it could be through updating the currently marketing holder strategies which a have bought the business on the door on the 1st place. Example: The popularity gaining products such as KFC;s Zingers and Crushers, Dominos’ pizzas these both have gained and kept hold on a significant amount of customers so to keep a hold on to their selected market they updated their product or included it in a money gatherer meal. Likely to hold on to the interest, Fast Food Ventures are concentrating on generating revenue on the days such as Dominos which have started Pizza on Pizza free on Wednesdays or KFC’s Zinger on Zinger on Wednesdays which are running low otherwise. The basic idea is to bait the customers to grab their best schemes in the market so that process of revenue generation doesn’t occur loses. Talking about the marketing strategies, it is obvious that applying the same set of strategies and outsourcing technique in different part of world, countries and geographical regions is not beneficial for the business as well as the company. Hence to make their grip on the overall market fast food giants are setting up different standard and strategies. Therefore, companies spend their fair amount of resources, energy as well as time on understanding the demand and the availability, then these researcher try to find a gap or void that has been created in market which is not able to able to absorb the targeted market as a whole. When this research is complete, then company try to introduce a product which could be the solution to this situation. Example: The pizza market itself in India is worth Rs. 1500 crores and is still on its way to gro. If considered the stats of CAGR (Consumer Annual Growth Rate) the market have seen a rise of 26% in past 5 years, among this market share about 70% of segment have been generated through Home delivery and with 55% of share in market Domino’s alone are holding the consumer group in India. But it was never the same as both pizza hut and dominos entered India with an idea of targeting the huge amount of customers but by the end of 20th century Pizza hut had half of the market with them which was now raising questions on the survival of the pizza giants in south Asia. (Pizza Hut and Dominos: A comparative analysis, 2015) Change in the market strategies: When Domino’s went into deep study of the market they found out that people in India were not showing a great response to the theme of pizza hut of dining under one roof. Researchers got to know that only 25% of the total population ought to dine outside, a point which pizza hut have been overlooking. Taking the advantage of the situation, Domino’s laid emphasis on Home delivery system. To give a boost to its sales they started 30 mins or free scheme which was only applicable to maximum 4 pizzas. The outcome of this strategy saw Pizza hut losing its half of the market to Domino’s in the just 2 years. Since then Domino’s never looked back and till date the boss in the Indian Pizza market. (AdvertismentAge, 2009) The marketing have been affected by the Modernization and Industrialization and it have upgraded the approach of the companies towards the market. This technique have upgraded through the online booking, advertisements and sponsorship. According to domino’s they have generated their 25% of revenue through orders over mobile and website. Not only the booking but now the way of marketing has also made its way through social media where approximately ¾ of the population is present. The same could be presented in form of example of Starbucks, where they attempted to enter the coffee house business in 2007 but due to lack of interest shown by consumers it had to withdraw from the market and to get back with the bang this coffee mafia instead of advertising and introducing itself, made some space for itself and let the market feel the competition and when the consumers were looking for something more appealing then Café Coffee Day and more reliable than Costa Coffee, it was the right time to make an 1st impression in the market through social media where they started a campaign called ‘Meet me at Starbucks’ which was a short film shot across 28 countries including India where consumers were invited to share their experience and stories of Starbucks. It was an instant hit, resulting Starbucks to achieve its unique identity and reopened in 2012 and just within the time span of 3 years it is successfully operating its 71 outlets in 7 different cities which is a proof for its successful marketing analysis and approach which helped them to have a successful comeback after being rejected once. Hence, it was the steady and calm approach of Starbucks which helped them to analyze their weak spots where they were lacking and when once they had their approach reconstructed according to the market pattern, it was warmly welcomed and accepted. (ETRetail, 2015) It could be summed up that marketing is a vast phase which have many different contrast and phase and therefore every phase in itself holds a significant amount of depth therefore only part which I took in consideration was marketing, its phases, strategies and growing connection with industrial technology sector. So when going through how marketing works it could be agreed upon that initiating further marketing strategies is always a decision which is the good benefactor for the growth of the company. As with growing extensions in the area of communication relations therefore, marketers are making a good fusion with the social media and through communication skill it is making out the best from it could. 51Due作为专业的留学教育辅导机构,专业辅导哲学论文代写、research paper代写,自2004年至今,坚持以学生为中心,全天候服务,为海外留学生完成了数万篇英文论文写作技巧、essay代写、report代写、经济学论文代写等论文,以优质的英国代写服务赢得留学生的信赖,如有心理学essay代写需求,欢迎咨询QQ800020041哦。 51Due网站原创范文除特殊说明外一切图文著作权归51Due所有,未经51Due官方授权谢绝任何用途转载或刊发于媒体。如发生侵犯著作权现象,51Due保留一切法律追诉权。-C
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